Strategy
The digital landscape is constantly changing and evolving. I work with with organisations to help them understand and take advantage of this newly emerging landscape. I work with key stakeholders within the organisation to understand their business objectives and define their response. I have a number fo tried and tested methods to do this such as:
User journey mapping workshops
Organisational digital maturity matrix
Digital strategy and transformation
Design Sprint facilitation
Competitor analysis
Design principles
User research
Effective user insight is critical to the success of (most) projects. Without it we are merely trying to second guess what the user needs are and what problems they are trying to solve with your product or service. I employ a large array of techniques and methods to help unearth these needs including:
Contextual inquiries and ethnographic research
Interviews
Focus groups
Usability testing (local, remote or lab based)
Diary studies
Surveys and questionnaires
Card sorts
Tree tests
Website and app analytics research
Interaction Design
I am not a visual designer but I have an eye for design and am skilled in creating thoughtful and engaging user experiences based on research outcomes. I have a rigorous and detailed approach to design based on iteratative design methods
User Journey creation and optimisation
Pattern library and design systems
Wireframes and interactive prototypes
Sketching and paper prototyping
Responsive design for web
App design for mobile and tablet (Android, iOS),
App design for interactive and connected TV
Leadership and Mentoring
I'm lucky enough to have worked in this area for a number of years. This experience has lead me into senior management roles either as an employee or in an advisory capacity. I can help you find the best people, train them in UX and implement best practice across your organisation.
Design team organisational structure setup
Recruitment
Mentoring
UX training
Information Design
There is more to designing effective digital products than producing wireframes. A good digital product needs a solid foundation and structure from which interactions and engaging copy can be hung. I've done many IA projects in the past employing some of the following techniques:
User journey mapping and optimisation
Content strategy
Information architecture
Taxonomy design
Domain modelling
Proof of Concept and innovation
Many organisations are either in the process of setting up or have set up innovation labs in recent years. They are keen to explore rapid production techniques to bring new products to the market which have been tested with customers. I've worked on a few such projects in the educational and energy sectors and I can help with developing these proof of concept projects or help you setup your own internal innovation lab.
Design sprints
Market analysis
User research
Idea generation techniques and workshops